
Growth Factors | Deciem
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Animation
Toronto-based audio house Xylo Audio required a complete brand overhaul. Their existing identity didn't reflect their high-end sound engineering capabilities, and they needed a modern, dynamic system to attract top-tier clients in the film and advertising industries.
We conceived and executed a full rebrand rooted in the idea of a xylophone, creating a brand that visualizes sound. The core of the project was to make the brand feel like sound. We designed visuals and animations that pulse, ripple, and build in harmony, creating a synesthetic experience for the viewer where sight and sound feel connected.
** For more in-depth reading, please head over the official case study here.