Regeneration
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INFINITI
Role
Animation
INFINITI has entrusted Bruce Mau Design with the task of revisiting their iconic logo. In an effort to reestablish a connection with their Japanese heritage and evoke a sensorial experience, INFINITI sought alignment with its cultural roots. Drawing inspiration from the elegant geometry of the original 1989 logo, our re-design emphasizes the brand's signature motif: the road ahead.
** For more in-depth reading, please head over the official case study here.
