Good Form Rebrand

Client

Good Form

Year

2023

Role

Animation

Design

As part of Good Form’s rebrand, our goal was to develop a motion identity that visually expressed the studio’s core strength: stylistic versatility. To highlight this adaptability and appeal to a broader range of clients, the team and I built a dynamic system that showcased Good Form’s ability to move seamlessly across styles and tones.

I was tasked with developing the suite of animations to define the new brand. I created a diverse series of motion pieces, each demonstrating a different aesthetic, yet all unified by a consistent level of quality and creativity. This motion identity became the centerpiece of Good Form's new website and social media.