Deciem wanted to introduce the complex science behind their new Growth Factor ingredient, a key component in their anti-aging line, to their consumers. The challenge was to make this clinical information accessible and engaging, without sacrificing the brand's sophisticated aesthetic.
Good Form and I conceived and produced a visually striking explainer video. Using elegant 3D animation and macro-level simulations, we translated intricate biological processes into a clear and compelling visual narrative that was both beautiful and informative.
** For more in-depth reading, please head over the official case study here.
