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TRIBECA FILM FESTIVAL | DECIEM
Role
Design
Animation
To create the primary on-screen visual for Deciem at the prestigious Tribeca Film Festival. The piece needed to be elegant enough for a discerning artistic audience while clearly showcasing Deciem's core products and its unique, lab-centric philosophy.
I used the petri dish—the ultimate symbol of the laboratory—as the central stage for the products. I designed and animated a seamless loop where Deciem's mainline products organically emerged and transitioned into one another. The motion was deliberately crafted to be soothing and hypnotic, drawing the viewer in on a grand scale.
