Regeneration
/
NDA Beauty (WIP)
Role
Design
Animation
Good Form has recently approached by a Toronto-based beauty company to contribute several visuals for the launch of their upcoming product. With a dedicated lab at their headquarters, they've shown us the microscopic details of the ingredients comprising the new product and wanted us to craft a captivating growth animation to be featured in their upcoming launch campaign.
** This is an on-going project.
DESIGN DEVELOPMENT
Considering the scientific aspect of this project as it was influenced by their lab findings, the client was pretty particular about the structure and behavior of the hero object.
Working with these intricate designs, my approach was to build up complexity by adding layers of simplicity. It was all about taking it step by step, iterating along the way, and finally reaching a design that matched the client's vision.
