Tim Hortons

Marketing

Description

This project aims at creating an entertaining, approachable, and creative marketing campaign for Tim Hortons. The concept is to make Tim Hortons back to the golden days as an iconic symbol of Canada in the 80s. Using symbolic and effective design, I have succeeded in making Tim Hortons great again.

Print Advertising

The commercial represents Canada, a multiracial country, through colorful timbits and donuts. It uses the shape of the donut as a fun way to replicate the first verse of the Canadian national anthem.

Pop-up Store

A pop-up store with see-through glasses at the counter was designed so that the customers can see the donut-making directly and watch it being served immediately at their tables.