Museum on Contemporary Art (MOCA)

Experiential Design

Description

I have an opportunity in creating the logo and art prints for MOCA. The purpose of this design is to captivate the soul of the museum, which is not just a place to see art, but also a community space where aesthetic minds come together and share their experiences. It is important for the viewers to capture various sensations through the logo and art prints. By using vivid colors and chaotic design, it stimulates these hidden feelings.

Visual Identity

The logo is inspired by the museum’s architectural building. It is highly-customized and animated with adjustable blocks, bringing a diverse aspect and endless creativity for both artists and viewers.

MOCA inspires me to create a chaotic yet pleasant look to the prints. The vivid color is one of the key points in making the prints stand out from others, and helping the viewers to simply captivate the soul of the museum, which is the best place to share and experience arts. In addition, The prints are not simply a way to promote, but it also reflects MOCA itself– diverse, outstanding, and unique. Therefore, it brings various sensations to the viewers, just like a piece of art–hard to understand yet easy to feel.