Kit Kat

Branding and Packaging

Description

In this project, our aim is to rebrand Kitkat which seems to appear fascinating only to the young, now also to a much older generation (50+). Inspired by the 1970s, Kitkat has put on a new face, while still keeping it original, but with an aesthetic and nostalgic look. This trait can easily attracts consumers thanks to its uniqueness which stands out and seperates itself from other’s overly designed and plastic packaging products.